Visit Bucharest, the platform dedicated to promoting Bucharest in English, analyzed the searches performed by users who accessed the online guide from January 1 to December 15, 2023. The analysis was performed on 355,000 specific searches on the web platform and over 5 million views and interactions with the posts on the associated social accounts.
According to the data on sessions from outside the borders, most tourists look for information about Bucharest from the following countries: Great Britain, United States, Bulgaria, Germany, Italy, Greece and Israel.
If Great Britain and the United States are not a surprise, as they find themselves annually at the top of the countries from which relevant searches are made about tourist attractions in Bucharest, Bulgaria is a country that has started generating consistent searches relatively recently, entering the Top 3 on the whole year.
Another aspect noted is that the most active and interested users are tourists from Greece, who spend the most time on the website and access the most pages, followed by American and British tourists.
What foreign tourists are looking for in Bucharest according to their country of origin
British tourists most searched for:
- Bucharest Christmas Market
- Bucharest Therme
- Bucharest Fountain Show – Artesian Fountain Show
American tourists searched the most for:
- The locations in Bucharest where the Wednesday series was filmed
- Traditional Romanian dishes
- The online guide of Bucharest
Bulgarian tourists searched the most for:
- Christmas markets in Bucharest
- Concerts and festivals in Bucharest
- Where can I spend New Year’s Eve in Bucharest?
Greek tourists searched the most for:
- Christmas markets in Bucharest
- The online guide of Bucharest
- Events in Bucharest
What attractions in Bucharest were searched online by foreign tourists in 2023
The most sought-after attractions (including seasonal) and sights:
- The show of artesian fountains – Symphony of Water
- Old Town
- Parliament House
- Bucharest Christmas Market – Bucharest Christmas Markets
- Romanian Athenaeum
Most searched museums:
- Ceaușescu House (Spring Palace)
- Grigore Antipa Museum
- The Romanian Peasant Museum
- The National Museum of Art
- The Village Museum
Most searched events:
- Open Streets 2023
- Garden of Lights – Botanical Garden
- Street Food Festival
- Red Bull Flugtag
- iMap Bucharest
Most searched festivals and concerts:
- The Guns’N Roses concert
- Summer in the City Festival
- The Depeche Mode concert
- The David Garrett concert
- Saga Festival
Most searched guided tours:
- „Calea Victoriei” tour
- Tour „Attractions of Communism”
- „Università Square – Union Square – Old Center” tour
- Tour „Kiseleff Street – Victoriei Square”
The most exciting phrases used by foreign tourists in online searches in 2023:
- „What are the events in Bucharest this weekend”
- „What are the traditional Romanian dishes”
- „What are the locations where the series Wednesday on Netflix was filmed”
- „Where can I find street art in Bucharest”
- „Pubs where you can watch football matches in Bucharest”
- „Where is the flea market in Bucharest”
- „Where can I go shopping in Bucharest”
- „Communist buildings in Bucharest”
The most searched destinations for day trips from Bucharest:
- Bran castle
- Constance
- Brasov
- Peles Castle
About Visit Bucharest
Visit Bucharest is the most accessed online guide to Bucharest by English-speaking international tourists who want to visit the city or are already in Bucharest.
The platform is accessed online annually by more than 250,000 foreign tourists, and the posts on the social accounts associated with the platform reached more than 5 million users in 2023. The social platforms that brought the most interactions with the posts of the English language tourist guide of Bucharest are Facebook, TikTok and Instagram.
In 2023, Visit Bucharest was the media partner for a series of events in Bucharest, including Thai Fest, Business DisAbility Summit, West Side Flower Fest, the events and exhibitions organized by the National Museum of the Romanian Peasant and other events that promoted Bucharest and cultural diversity of the city among foreign tourists.
